Eye On Idea | CEO
Herqulez | CEO
About me Rune Pjetursson
I design and build digital solutions that connect strong UX, visual UI, and realistic business strategy.
Background
I, Rune Pjetursson, work as a digital product and UI designer with a strong foundation in UX, UI, and frontend development. With studies in Multimedia Design and Digital Concept Development at UCN Aalborg, I combine creative thinking, technical understanding, and business-oriented structure. Through my work in my own company Eye On Idea and as cofounder of the software project Herqulez, I have experience taking digital solutions all the way from idea, concept, and validation to concrete design, prototypes, and implementation. I see myself as a solution-oriented profile who quickly spots opportunities and thinks in systems, flows, and user journeys. I enjoy responsibility, challenges, and a certain pace—but also the freedom to think, test, and adjust. I function best in roles where I can be hands-on in design and development while contributing to prioritization, direction, and structure in projects.
How I work
Environment
I thrive in environments with energy, trust, and freedom—not too silent—and with the option to take a break, walk, or shift context to stay sharp.
Leadership
I work best in roles where I can take responsibility and be hands-on. Micromanagement is not motivating; clear goals, sparring, and freedom to solve the task are.
Strengths
Combination of creativity and structure • Ability to translate ideas into concrete digital solutions • Understanding of both user experience and business goals • Responsible and self-driven
Skills
Core
- UX design
- UI design
- Digital product design
- Frontend development (web)
Technologies
- HTML
- CSS
- JavaScript
- Vue
- Nuxt
- Basic backend understanding (APIs, Firebase)
- Web hosting, domains, and email setup
Tools & methods
- Figma
- Adobe Creative Cloud
- Cubase (music and audio production)
- Design Thinking
- User-centered design
- Prototyping and user flows
- Digital concept development
- Project management
- Quality assurance (QA)
View My Work
Explore detailed case studies showcasing my approach to web development, UX/UI design, and product strategy.
Approach
I am solution-oriented, curious, and quickly see opportunities and improvement potential in digital products. I like challenges as long as there is room for creativity and reflection.